Digital Marketing Profile

Unique Training with Vision Integrity & Commitment to Serve the World

What Is an MBA in
Digital Marketing?

Digital Marketing deals with the exploration and understanding of customer needs which includes the process or technique of promoting a brand, making its presence felt everywhere in the digital media platforms, and distributing it or its service. Due to a boom in the Social Media landscape, organizations around the world are starting to recognize the importance of going digital and marketing is one of the first and most important functions to adapt quickly to it, making an MBA in Digital Marketing and other Digital Marketing online courses one of the most sought-after management learning programs of the 21st century.

At PIBM, Digital Marketing specialized students are trained with the new-age skill sets required in every company to show its presence and reach a maximum audience. The degree combines theoretical knowledge with practical, real-world applications, preparing students to face modern digital marketing issues in an ever-changing Social Media landscape where we see new and creative Digital Marketing strategies and trends emerging and getting obsolete every other day.

How Do We Train?

The students are trained with advanced training tools & techniques such as

	In-depth understanding of Search Engine Optimization (SEO), Social Media Marketing, Pay-per-click (PPC) Advertising, Conversion Optimization, Content Marketing, Mobile Marketing, Email Marketing, etc.
	Basic understanding of Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
	How to formulate, plan, and execute effective digital marketing strategies
	Deep understanding of content designing tools such as Photoshop, Powtoon, PowerDirector, Canva, and many more

Profile-Oriented Training for PGDM or MBA in Digital Marketing

At PIBM, you get the following Digital Marketing job profile-oriented training.

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing

Affiliate Marketing

Content Marketing

Digital Marketing Analytics

Why MBA in Digital Marketing?

An MBA in Digital Marketing ensures you acquire the skills and knowledge to get a high-paying job in the Digital Marketing domain and add value to your CV. Moreover, with the boom in jobs in the digital and social media platforms, your degree of MBA in Digital Marketing or Marketing will come in handy while applying for jobs.
An MBA in Digital Marketing increases your chances of getting selected for several MBA Digital Marketing jobs like Analytical Marketing, Digital Media Analyst, Head of Digital Marketing, Online Marketing, Media Strategist, Digital Advertising Management, Media Manager, PPC Manager in MNCs. MBA in Digital Marketing salary in India is quite high as you join directly as a team leader after your MBA in Digital Marketing. You can also create marketing strategies for your venture or open a marketing consultancy to foster the growth of your client’s ventures in the digital media space.

Who Should Pursue a PGDM or an MBA in Digital Marketing?

Whether you are a BA, B.Com, or BBA graduate, enroll in PIBM’s PGDM or MBA in Marketing today to start your successful corporate career. If you are a working professional, you can think about pursuing PIBM’s MBA Digital Marketing Online.
We have seen many students preparing for government job exams after graduating, While only a handful of them can get their dreams fulfilled most of them keep wasting their time. Freshers must stop wasting their valuable time and enroll in PIBM’s PGDM or MBA in Digital Marketing course to get jobs in the Digital Marketing domains at their dream MNCs at managerial positions. An MBA in Digital Marketing salary in India is much better than the starting salary of government jobs.

PGDM or MBA in Digital Marketing Eligibility Criteria

The eligibility criteria for an MBA in Digital Marketing in India vary from one B-school to another. To pursue an MBA in Marketing from PIBM:

You need to have undergone an education program under the 10+2+3 or 10+2+4 system.
You need to have a Minimum of 50% aggregate marks in 10th, 12th, and Graduation.
You need to sit for the CAT / XAT / MAT / CMAT / PMAT (PIBM's aptitude test).
An additional weightage is given to applicants with work experience.
Applicants have to apply online through our website www.pibm.in

PGDM or MBA in Digital Marketing Entrance Exam

There are several MBA Marketing entrance exams like CAT, XAT, MAT, CMAT but to get admitted to PIBM’s MBA in Marketing, you need to take the PMAT exam, which is PIBM’s aptitude test, based on this score, you will be admitted to PIBM for MBA in Marketing.

MBA in Digital Marketing Syllabus

The MBA in Digital Marketing Course at PIBM is carefully curated to give you a competitive edge in this dynamic corporate world. Here is a list of MBA in Digital Marketing subjects at PIBM with a detailed view of the MBA in Digital Marketing syllabus.

Semester	Subject	Type
SEMESTER I	Managerial Accounting Organizational Behavior Economics Analysis for Business Business Research Methodology Basics of Marketing Digital Business	Compulsory
	Maximum 3 courses to be selected from the following list in Semester I
SEMESTER I	Management Fundamentals Indian Economy Entrepreneurship Development Essentials of Psychology for Managers Legal Aspects of Business Demand Analysis & Forecasting	Electives
	Maximum 3 courses to be selected from the following list in Semester I
SEMESTER I	Verbal Communication Lab Enterprise Analysis & Desk Research Selling & Negotiation Skills Lab MS Excel Business Systems & Procedures Managing Innovation Foreign Language – I	Electives

Semester	Subject	Type
SEMESTER II	Marketing Management Financial Management Human Resources Management Operations & Supply Chain Management Marketing Research Consumer Behavior	Compulsory
	Any 3 courses to be selected from the following list in Semester II
SEMESTER II	Contemporary Frameworks in Management Geopolitics & World Economic Systems Start Up and New Venture Management Qualitative Research Methods Business, Government & Society Business Process Re-engineering	Electives
	Maximum 1 course to be selected from the following list in Semester II
SEMESTER II	Written Analysis and Communication Lab Industry Analysis & Desk Research Entrepreneurship Lab SPSS Foreign Language – II	Electives
	Maximum 2 courses to be selected from the following list in Semester II
SEMESTER II	Integrated Marketing Communications Product & Brand Management Personal Selling Lab Digital Marketing - I Marketing of Financial Services - I Marketing of Luxury Products	Electives

Semester	Subject	Type
SEMESTER III	Strategic Management Decision Science Summer Internship Project Services Marketing Sales & Distribution Management	Compulsory
	Any 3 courses to be selected from the following list in Semester III
SEMESTER III	International Business Economics International Business Environment Project Management Quality Management Corporate Governance Management of Non-profit organizations	Electives
	Maximum 3 courses to be selected from the following list in Semester III
SEMESTER III	Business to Business Marketing International Marketing Digital Marketing - II Marketing of Financial Services - II Marketing Analytics Marketing of High Technology Products	Electives

Semester	Subject	Type
SEMESTER IV	Enterprise Performance Management Indian Ethos & Business Ethics Marketing 4.0 Marketing Strategy	Compulsory
	Any 2 courses to be selected from the following list in Semester IV
SEMESTER IV	Global Strategic Management Elective Competing in Global Markets Elective Cyber Laws CSR & Sustainability	Electives
	Maximum 2 courses to be selected from the following list in Semester IV
SEMESTER IV	Customer Relationship Management Rural & Agriculture Marketing Tourism & Hospitality Marketing Retail Marketing Retailing Analytics Marketing to Emerging Markets & Bottom of the Pyramid	Electives

PGDM or MBA in Digital Marketing Scope

After pursuing your MBA in Digital Marketing in India from PIBM, you can pursue your career in the following MBA Digital Marketing jobs:

Analytical Marketing

Digital Media Analyst

Head of Digital Marketing

Online Marketing

Media strategist

Digital Advertising Management

Media Manager

PPC Manager

Over the years PIBM students got an opportunity to have Internships, Live Projects, and Final Placements in various Digital Marketing profiles in top companies like:

MBA in Digital Marketing FAQS

1. What are the jobs for MBA in Digital Marketing in India?

There has been a considerable rise in the MBA in Digital Marketing jobs, especially with the demand of data-driven analysis in the dynamic corporate world. Due to this, an MBA in Digital Marketing salary in India is also quite high. You can find the list of jobs with MBA in Digital Marketing specialization in the section mentioned above (Anchor Text to H2 ‘MBA in Digital Marketing Scope’).

2. What is an MBA Digital Marketing Online course?

In an Online MBA course, virtual interaction takes place between the students and the teachers. These courses are either of 2 years or of lesser duration. PIBM has recently launched an AICTE-approved 2-year Hybrid PGDM program in Finance, Marketing, and Business Analytics, where you will get online digital marketing training. This program also offers a 6-month internship along with Letters of Intent during admission and guaranteed placement assistance in top MNCs.

3. Will I get similar value if I pursue an MBA in Digital Marketing Online Course?

With PIBM’s AICTE-approved PGDM Hybrid program, you can be assured that your degree will be recognized everywhere. Moreover, if you are a working professional, you can pursue the Digital Marketing online course without leaving your job or relocating.

4. What is the eligibility criteria for an MBA in Digital Marketing Online Course?

You need a minimum 50% marks in your undergraduate program to apply for the Digital Marketing Online Course. Click on PGDM or MBA in Digital Marketing Eligibility Criteria to read about it in detail. (Anchor Text to H2 ‘MBA in Digital Marketing Eligibility’)

5. What is the course fee for the regular MBA and PGDM programs?

The course fee for regular MBA and PGDM programs can be found under the detailed fee structure of regular MBA & PGDM courses.

6. What are the corporate events that I can expect during the 2-year regular MBA or PGDM program?

Here is the list of PIBM’s Corporate Events that you can be a part of and get yourself enlightened by the thought leaders of tomorrow.

7. Is MBA in Digital Marketing a good degree?

Yes, an MBA in Digital Marketing degree will open a number of job opportunities for you in the Marketing sector.

8. What are the different types of Digital Marketing courses at PIBM?

At PIBM, you can pursue a regular PGDM or MBA in Marketing. If you are a working professional, you can opt for PIBM’s Online MBA program in Marketing. If you want to have an international MBA degree, you can opt for PIBM’s Global MBA program, the Joint Degree Dual Program (PGDM + MBA).