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Marketing Analytics

Marketing Analytics Training

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing efforts and maximize their effectiveness and optimize return on investment (ROI). PIBM students are trained in analyzing the data gathered from various sources in the context of your brand and market, telling stakeholders a complete story about how the marketing initiatives are driving revenue. Marketing analytics uses important business metrics, such as ROI, marketing attribution, and overall marketing effectiveness.

Over the years PIBM students got an opportunity to have Internships, Live Projects, and Final Placements in Marketing Analytics profile in top companies like:

  • IMRB
  • Markets and Markets
  • RBL Bank
  • Repro
  • Tech Mahindra
  • Atos Syntel
  • Genpact
  • Bajaj Housing Finance Limited