Marketing Analytics

Unique Training with Vision Integrity & Commitment to Serve the World

Proficiency Enhancement

Use of technology, automation & research tools provides a means to all the top multi-national companies to implement changes quickly to stay ahead in the competition. To succeed in the international marketplace, companies are putting efforts to hire management graduates having working knowledge of most commonly used software tools in the Corporate World. Industry is also demanding management graduates to have good research & analytical skills and proficiency in working with large data & numbers.

Understanding the technology and IT skills demands of the industry, PIBM has introduced training methods & certification courses inside the curriculum like Bloomberg Terminal, Ace Analyzer, Enterprise Resource Planning (ERP), Six Sigma (Green Belt), MS Project, Advanced Excel, Balance Sheet Analysis & Financial Modelling. This ensures that PIBM students acquire the skills and capabilities that would enable them to work effectively and efficiently in their workplace. IT, Research & Analytical skills are indispensable tools to survive and excel in the competitive corporate world and that's why is taught to students in the form of theoretical and practical training.

Marketing Analytics

Marketing Analytics is one of the most important tools used by Managers to measure, manage, and analyze the marketing performance of their own company or clients in an effort to maximize the effectiveness of marketing programs and thus optimize their turns on investment (ROI).

At PIBM students are exhaustively trained on Marketing Analytics and concepts are taught using Microsoft Excel so that the students can easily solve any analytics problem given to them using excel. Case studies are used to enhance the understanding of the concept and its application. Throughout the course, students are trained on the importance of marketing analytics and on important metrics which include:

Students are given deep understanding of Balance Sheet structure and terminologies

Each terminology (we call it business data) is taken one by one and thorough study is done to develop understanding of its association with companies structure

Practical understanding is developed by training students on how various day to day activities in company impact the Balance Sheet

Continuous exposure is given to Financial Ratio analysis of companies from diverse sectors to develop understanding of financial strength and weaknesses

How It Helps?

By the end of 2 Yr. program and Marketing Analytics training with live projects on various companies, PIBM students:

Develop the deep understanding of various marketing metrics as well as hands-on experience to increase their proficiency of Marketing Domain

Become more data oriented for taking important decisions or creating marketing strategies

Become more oriented towards time, cost and overall ROI with respect to all marketing campaigns