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Date: 09th October 2021

Venue: Virtual Conference

Due to the rapid increase in health consciousness caused by Covid, the health and wellness brands in India have found their way to the carts of the consumers, making their spot in the FMCG sector, the 4th largest sector of India.

Pune Institute of Business Management's FMCG Center of Excellence organized the ‘Omnikart 2021 - Entering The Era of Responsible Consumption’, to discuss on 'Cracking the Consumption Code post-Covid 2.0' and 'Defining the Sustainable and Conscious Branding'.

Panel 01

Theme: Cracking the Consumption Code - Post-Covid 2.0

Discussion Pointers:

  1. The buzzword – Health & Wellness
  2. The puzzle of price (in) sensitivity
  3. Shifting loyalty - from generics to brands
  4. From flamboyant consumption to value-based purchase
  5. Channel preference and responsiveness

Panel 02

Theme: Defining the Sustainable and Conscious Branding

Discussion Pointers:

  1. Reviving consumer confidence
  2. Prioritizing convenience
  3. Integrating health and wellness
  4. Responsible promotion and Distribution
  5. What matters – Cost or Price?

Speakers - Panel 01

Mr. Narayanan K S


Seasonings and Flavours

Mr. Rajnish Kansal

Independent Consultant

Mr. Rajesh Sahai


Wipro Consumer Care Division

Mr. P.S Ananthakrishnan


Amaran Brands

Mr. Sachin Sahni

Founder and CEO


Speakers - Panel 02

Mr. Romel Kumar

National Sales Manager

Mrs. Bector's Foods

Mr. Gaurav Parashar

Head - Marketing Hair Oil Category


Mr. Puneet Kapoor

DGM and Marketing Head

Ebro India

Mr. Rajat Virmani

Head Modern Trade

Pladis Foods

Mr. Shivajyoti Dash

Head Modern Trade ECommerce and Institutions

Marico Industries

Mr. Varun Pratap Singh

Lead Analyst - FMCG and Retail

IDBI Capital Markets & Securities