Melascape 2024 - Season 3 Is Here!
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Melascape 2024 (Season 3): PIBM's Flagship Corporate Event on Modern Agriculture, AgriBusiness, and AgriTech Startups!
Date: 10th February 2024
Venue: PIBM Auditorium
Melascape 2024 (Season 3) at PIBM unfolded as a dynamic exploration of the agricultural landscape, bringing together industry experts and thought leaders to delve into Precision Farming Management, Rural Marketing & Branding, Government Initiatives, and the Global Roadmap for Millets. This highly anticipated event aimed to provide a comprehensive understanding of the evolving facets of the agricultural sector, offering a platform for insightful discussions and knowledge-sharing.
Esteemed Guests of Panel 1
Mr. Pradeep Lokhande
In the first panel, Mr. Pradeep Lokhande, Founder of Rural Relations, highlighted the high success ratio of agricultural startups, underscoring the promising potential within the agricultural sector. He emphasized the crucial role of branding in agriculture, shedding light on its significance in market positioning and visibility.
Mr. Dhananjay Edakhe
National Business Head
Mr. Dhananjay Edakhe stressed the recession-proof nature of the agriculture industry compared to other sectors. He underlined the importance of understanding farmers deeply, asserting that genuine success lies in comprehending the needs and challenges of the farmers with whom one collaborates.
Ms. Suniti Gupta
Founder & Managing Director
Meero Digital Labs Private Limited
Ms. Suniti Gupta emphasized the primacy of agricultural knowledge over technology for driving results in agriculture. She urged prioritizing the accumulation of agricultural knowledge and providing technology-enabled advice to farmers for real-time actionable insights. Gupta highlighted Precision Farming as a crucial technique, stressing that agriculture presents a unique opportunity for technological applications.
Dr. Somnath Mane
Chief Scientist at Indigenous Cattle Research Cow Training Centre
Dr. Somnath Mane discussed the use of 39 different apps for precision farming, covering areas such as organic farming, fertilizers, water management, and monitoring animal health through temperature and humidity indexes. He encouraged students to explore opportunities in agriculture and allied businesses by leveraging precision farming technologies, emphasizing the potential for innovation and entrepreneurship in this field.
Mr. Ashok Dhamankar
Chief Financial Officer
UPL Financial Services
Mr. Ashok Dhamankar delved into the concept of carbon credits and its potential for farmers. He emphasized the importance of reducing pollution and adopting sustainable farming practices to earn carbon credits. Dhamankar highlighted the implications of the carbon credit market for rural populations, particularly in areas like bamboo farming, underscoring the opportunities for green finance and investment in sustainability initiatives.
Esteemed Guests of Panel 2
Ms. Smita Murthy
Ex-Head of EURASIA ASC
In the second panel, Ms. Smita Murthy stressed the transformative power of technology in agriculture. She encouraged students to view challenges as opportunities and emphasized the importance of recognizing and utilizing different learning methods in the era of the Internet.
Ms. Devleena Bhattacharjee
Founder, and Chief Operating Officer
Ms. Devleena Bhattacharjee emphasized the need to generate additional income resources for fishing communities, especially in the face of climate change. She highlighted the challenges of customer/human-centric design in adopting agricultural technology and advocated for continuous learning and an open mindset.
Mr. Alok Pradhan
Country Business Head
Mr. Alok Pradhan emphasized the crucial role of credit and finance in the farmer ecosystem. He urged a focus on agriculture and self-sufficiency in food in the era of climate change. Pradhan highlighted that with a digital platform, the entire complexities of the supply chain become structured, enabling efficient data analysis and the provision of services, including insurance, to farmers.
Ms. Asha Sridhar
Ms. Asha Sridhar shed light on how farmers use hazard analysis for risk-free crop cultivation. She encouraged students by highlighting numerous business opportunities arising from government policies in agriculture. Sridhar stressed the importance of making people at the farmer's level aware of simple practices like personal hygiene and judicious fertilizer use, promoting more sustainable solutions for agriculture.
Mr. Shantanu Patil
Mr. Shantanu Patil emphasized the potential of replacing traditional breakfast ingredients with nutritious millet. He encouraged the development of sustainable solutions, pointing out opportunities in the shift towards healthier and sustainable food options.
Melascape 2024: Season 3 proved to be a transformative event, inspiring MBA and PGDM students at PIBM to explore innovative approaches in Precision Farming Management, Rural Marketing & Branding, Government Initiatives, and the Global Roadmap for Millets. The insightful discussions from industry experts have undoubtedly left a lasting impact, fostering a renewed commitment to sustainability, technological integration, and entrepreneurial ventures within the dynamic realm of agriculture. The event echoed PIBM's dedication to shaping future leaders equipped to address the evolving challenges and opportunities in the agricultural sector. Know more about our Corporate Events here.