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Melascape 2020

Melascape 2020

Date: 10th October 2020

Venue: Virtual Conference

PIBM Pune organized Melascape on 10th October 2020. MELASCAPE helped PIBM students to understand the changing consumers in rural and agriculture markets.

Panel 1 was graced by the following Corporate Leaders:

Mr. Ramesh Iyer

Vice Chairman & Managing Director

Mahindra & Mahindra Financial Services Ltd.

Mr. Sanjiv Kanwar

Managing Director

Yara International India Pvt. Ltd.

Mr. Raghunath Newase

Associate Vice Prersident

Deepak Fertilisers and Petrochemicals Corporation Ltd.

Mr. Azhar Tambuwala

Director

Sahyadri Farms

Mr. Nishant Sinha

Business Head - Retail and Rural Marketing

ITC Limited

Mr. Niraj Shukla

Assistant Vice President

AGRIDEX National Commodity & Derivatives Exchange Ltd.

The topic of discussion was ‘Rural Market-Powering the Indian Economy’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Changing Rural Market, Ecosystem, Value changing plan, Local Influence, Impact of the pandemic on Rural Economy, Change in consumption.

Panel 2 was graced by the following Corporate Leaders:

Ms. Maithili Appalvar

CEO

Emmbi Industries Ltd.

Mr. Bhagatsingh Darak

Director

Hifield-AG Chem India Pvt. Ltd.

Mr. Vikas Chavan

Business Head - Maharashtra

Enza Zaden India Pvt. Ltd.

Mr. Abhijeet Kulkarni

Manager - Agri Business Division

Garware Technical Fibres Ltd.

Mr. Sahildeep Wagh

Head -Agribusiness

Essen Multipack Limited

Mr. Sachin Kamra

Business Head & GM - Mahindra Rise

Mahindra & Mahindra ( Mahindra Rise )

The topic of discussion was ‘Branding in the Rural Economy’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Change in consumption patterns, Brand building in front of rural customers, Taste and preference of rural customers, Physical presence in the rural market.

Panel 3 was graced by the following Corporate Leaders:

Mr. Prashanth Patil

Founder

MeraKisan Pvt. Ltd.

Mr. Karan Hon

CEO and Founder

Farmpal Technology Solution Pvt. Ltd.

Mr. Biswajeet Samantray

CEO and Founder

FarmCon Technology Solution Pvt. Ltd.

Mr. Ganesh Sawane

Director

Shree Swami Samarth Farmer Producer Company Ltd.

The topic of discussion was ‘Start-ups - Battle Ground in the Rural Market’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Rural customers and resources, Opportunities of a start-up, Impact of new normal in Rural market, Future of Agri-Business, Supply chain of the rural market.