Employer Branding

Unique Training with Vision Integrity & Commitment to Serve the World

PGDM & MBA in HR with Employer Branding Training

Human Resource professionals must be proficient with all the domains & skills required to be in the industry and sustain in top MNCs. With diverse job profiles available in Human Resources Management, an HR graduate with an MBA or PGDM degree from top B-schools in India, has amazing opportunities to build their career in. Out of many HR subdomains, one important job profile is Employer Branding,

A PGDM or an MBA degree in HR ensures you have all the relevant skills demanded in the industry and become an employer branding expert. Pune Institute of Business Management (PIBM) offers advanced training in MBA & PGDM in HR for profiles like employer branding.

Let’s dive into the job profile to understand the role and responsibilities of an employer branding professional and how PIBM develops the skills one should require for a better career.

What is Employer Branding?

Employer branding as a management discipline is needed in a company for branding its values, work culture, and reputation in the job market. The job profile encourages the company to promote itself as a desirable employer to certain groups of people.

Any reputed and medium to large scale organization has this job profile as it helps organizations attract and retain top talent. It also helps improve employee engagement to enhance the overall company reputation. Training in this area equips HR professionals to effectively promote the organization's culture, values, and benefits to potential and current employees.

How does training in Employer Branding Job Profiles help?

Pune Institute of Business Management is a top PGDM & MBA college in Pune, which provides advanced job-profile-oriented training in Employer Branding. The college focuses on training an individual to develop diverse skill sets required as per industry standards.

Skill Enhancement:

Data Analysis: PIBM builds skills & knowledge in analyzing data using different tools to measure the effectiveness of branding strategies and make data-driven decisions.

Marketing and Social Media: An MBA or a PGDM student should have knowledge of marketing & branding principles and how to use different channels for brand promotion of the company.
Communication Skills: The job profile of employer branding requires strong written and verbal communication skills, which is taken care of by the faculty & trainers at PIBM.

Career Advancement:

Specialized Knowledge: Expertise in the niche area of employer branding makes you a valuable asset to any HR or Marketing team.
Increased Employability: The job profile is in most demand and can lead to better job opportunities and exponential career growth.

Personal Development:

Creativity & Innovation: A Career in employer branding profile helps in enhancing skills and creative thinking in developing unique employer branding strategies & initiatives.
Strategic Thinking: You get the ability to acquire the thinking patterns to align employer branding with the business growth strategy.
Leadership Skills: A career as an employer branding professional also helps in sharpening leadership and project management skills.

How PIBM prepare you for an Employer Branding Job Profile?

PIBM is a top MBA college in Pune that provides state-of-the-art educational training & support along with career development in business management & leadership.

1 Industry-Relevant Skills

PIBM’s industry-co-designed curriculum helps the MBA PGDM in HR students develop the right industry's most in-demand skills for the Employer Branding job profile.

2 Industry Interface

PIBM provides opportunities for the students to interact with industry leaders by attending guest lectures and training workshops and participating in seminars and panel discussions. This leads the MBA & PGDM students to understand the latest developments in the practice and modern-day employer branding.

3 Practical Exposure

PIBM prioritizes experiential hands-on learning focusing on internships and live projects at top MNCs and companies from SMEs. It provides much-needed practical exposure to the students in terms of designing and implementing employer branding strategies for organizations.

4 Case Studies and Group Projects

PIBM focuses on the extensive use of the case study approach and group activities that help the students put their knowledge into practice and in the formulation of employer branding strategies.

5 Internships and Placements

To enhance practical knowledge, PIBM provides dual internships in top companies where they can work for 2 months on projects in employer branding strategies. Additionally, the placement process by PIBM ensures students get lucrative career opportunities in top companies in the HR domain.

6 Workshops & Certifications

Additional training workshops & certifications are part of the curriculum that help the students to increase their proficiency and learn additional skills related to employer branding job profile.

7 Personalized Mentorship

As part of the PIBM’s mentorship program, the faculty facilitates Employer Branding career guidance for MBA and PGDM students.

Companies Hiring at PIBM for the Employer Branding Job Profile

There are significant sectors in which you can pursue your career in the employer branding job profile such as FMCG, BFSI, Manufacturing, Retail, Consumer Durables, Automobile, and more. Some of the top companies hiring in Employer branding as well as other HR job roles are:

Multinational Corporations

MNCs like Wipro, Grant Thorton, Citi Bank, JP Morgan, and more require professionals to manage their HR responsibilities.

Big Four Consulting Firms

Deloitte, KPMG, PwC, and E&Y regularly hire for roles specializing in the employer branding profile.

Other Top Companies

At PIBM, there are other top recruiters such as Barclays, BNY Mellon, Reliance, Amul, Dabur, and more, who also visit campus for campus placements.

FAQs

What is employer branding in HR?

Employer branding has quickly become one of the primary objectives of companies to attract top talent, but most of the time, this strategy is executed without an accurate way to determine the real ROI of the effort.

How to measure ROI of employer branding?

Employer branding is the process of marketing a company’s workplace culture and employment experience. It is defined as the process of developing and marketing the image of a particular organization as a good employer in Human Resource Management (HRM).

How to Improve Employer Branding?

To measure the ROI of employer branding, track metrics such as the number of applicants per job posting, employee retention rates, and employee satisfaction scores. Additionally, monitor cost-related metrics like cost per hire and reductions in recruitment marketing spend over time.

What is Employer Branding in HRM?

Employer branding in Human Resource Management (HRM) involves strategically creating and promoting an organization's reputation as a desirable place to work. It encompasses communicating the company's values, culture, benefits, and career opportunities to attract and retain top talent.