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Search Engine Marketing

SEARCH ENGINE MARKETING (SEM)

This is again very similar to SEO, with the only difference being that it is a paid form of marketing, where you bid for your position on the search engines and help your website rank higher on the search engines driving more traffic to it and thus more leads by paying for it. However, SEO is more long-lasting than SEM.

  • Students are trained on Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Basic knowledge of Tracking, reporting, analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns