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Digital Marketing Analytics

Digital Marketing Analytics Training

Digital Marketing Analytics is the process to monitor online marketing trends, analyze statistics, develop strategies for digital marketing campaigns, and track campaign performance. It also helps to prepare campaign results, creates data visualizations, and presents insights and findings to colleagues and clients.
PIBM students are trained on:

  • Collecting and analyzing customer, marketing, and web behavioral data
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
  • Creating dashboards, data visualizations, and campaign and website performance reports
  • Monitoring and analyzing digital media and marketing trends