Marketing Analytics is one of the most important tools used by Managers to measure, manage, and analyze the marketing performance of their own company or clients in an effort to maximize the effectiveness of marketing programs and thus optimize their turns on investment (ROI).
At PIBM students are exhaustively trained on Marketing Analytics and concepts are taught using Microsoft Excel so that the students can easily solve any analytics problem given to them using excel. Case studies are used to enhance the understanding of the concept and its application. Throughout the course, students are trained on the importance of marketing analytics and on important metrics which include:
By the end of 2 Yr. program and Marketing Analytics training with live projects on various companies, PIBM students: