Organizations around the world are starting to recognize the importance of going digital and marketing is one the first and most important function to adapt quickly to it. PIBM is provides training in the area of Digital Marketing:
- In-depth understanding of Search Engine Optimization (SEO), Social Media Marketing, Pay-per-click (PPC) Advertising, Conversion optimization, Content Marketing, Mobile marketing, Email marketing etc.
- Basic understanding of Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
- How to formulate, plan, and execute effective digital marketing strategies